Service Innovation
We help your organisation think in services and turn your customers into champions of your brand
Service innovation engages your customers in a space where together you can build value, leading them to discover the compelling benefits you offer, and enabling you to have meaningful relationships with your customers.
Radarstation's approach is rooted in our deep service expertise, built on insight from design, business strategy and customer research. Our project teams often include world-leading subject matter experts and enable you to unlock the value of service thinking for your organisation.
Applying our design-led approach to services and service thinking, we help organisations strategically transition from product to service-based enterprises and innovate compelling propositions and experience for their customers.
Service Transition
We make products - how do we become a service-focused business?
How do we compete against low-cost producers?
How can we build a coherent suite of services around our products?
The service economy is an economy of engagement. Products offer utility, but services offer value, and this is what is driving customer loyalties. Services offer possibilities for an evolution of the customer relationship beyond a product or its family. The logic of the service experience allows organisations to provide value at multiple dimensions and levels, building a stronger relationship to the customer and ensuring sustainable growth over time.
Working closely with our Innovation Partners to consult top leadership and senior management, we help organisations imagine, make tangible, plan and action the transition from the product to the service-based enterprise.
Service Strategy
We want to move into a new market - what are the opportunities?
How can we deliver new services around a particular brand?
How can we create opportunity briefs for our project teams?
Entering a new market is a challenge. Areas of opportunity need to be identified and assessed, and filtered against corporate vision, objectives and brand. Radarstation's Service Strategy offer helps you see the wood from the trees by developing a clear vision and strategy for a domain and the opportunities you wish to further explore.
Being clear about market data, customer insight, existing players and their offerings enhances the value of your service project and provides the whiteboard for compelling, needs-solving solutions to be drawn on.
Investing in understanding your domain and articulating a strategy for it significantly enhances the success of your service development project. Service Strategy is a guide to the creative and commercial aspects of service development, and part of an iterative solution to address risk management throughout the service development process.
Value Proposition
How do we come up with service propositions that meet customer needs and our strategic objectives?
How can we add depth to our service concepts?
How can we roadmap our proposition beyond its initial launch to a future vision?
The key to innovating customer offers lies in the value proposition. The value proposition is a framework that describes an idea as a response to a customer opportunity that creates compelling benefits for all stakeholders and that offers a superior experience to alternative solutions.
The power of the value proposition is that it forces you to think about your idea in ways that are compelling to your customer, your company and your team, showing how your idea will you build value for them. But how do you create innovative value propositions? How can you find the diamonds in the rough amongst all your sketches and ideas?
Radarstation offers you a creative but structured way to innovate, craft and iterate value propositions through rapid prototyping and user testing until they define the perfect solution to an important opportunity. Our process allows you to work quickly and effectively, while covering vast grounds to find the value propositions that will deliver success.
Service Experience
How do we communicate service propositions to our implementation teams?
How do we specify a go-to-market service?
We have an idea for a service - how do we make it happen?
A service is a designed experience of a value proposition. Once defined, we can help organisations take value propositions from the drawing board to the implementation team.
Our approach is based around creating a blueprint for delivery, identifying the internal capabilities and external partners required for implementation and identifying the key performance indicators that will allow the benchmarking of the process and its success.
Our tailor-made Roadmap to Rollout includes holistic and detailed representations of the journeys customers make through services, designs of service touchpoints made tangible with experience prototypes, usage scenarios and key service design principles.